Automate PR lead discovery from news with Zapier Agents
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Evidence: Company case studyA write-up published by the company that makes the agent or uses it.
Outcome
According to Zapier's customer story, NisonCo grew weekly leads from 270 to nearly 400 (+48%) and saved about $30,000 a year with an agent that scans news for new businesses in its target industries.
According to Zapier:48% increase in leads
This is the source's own number. We haven't measured it.
Agent
Prompt Recreated prompt
The source didn't share its exact prompt, so we wrote this from what it describes.
Every day, scan Google News and industry sources for press releases about new businesses in our target industries, extract the company and contact details, and add them as leads to our CRM.
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Optional stronger version
Our rewrite with extra checks. The poster didn't test it.
Goal: Every day, find press releases about new businesses in our target industries and add them as CRM leads. Inputs (fill in or confirm): - Target industries and regions - Sources (Google News queries, industry sites) - CRM and lead fields to fill - How often to run and when to send the summary Rules: - Only use releases from the last 24 hours; record the release URL and date. - Extract company name, website, location and a public contact; no guessed emails. - Check the CRM for the company before creating a lead. - Tag each lead with the source and industry. - Deduplicate against leads already in the CRM before adding. - Store the article link and date with each lead. - Skip businesses outside the target industries even if they sound close. - Send a weekly count of new leads added and skipped. Checkpoint: Run in test mode for one day and show me results before going live. If you get stuck: If a source blocks scraping or needs a login, CAPTCHA or two-step code, skip it and report it; never guess or store passwords. Verify before you finish: Daily summary: leads added, duplicates skipped, sources failing. Output: A daily log and new CRM leads with source links. Done when: new, real businesses appear in the CRM daily without duplicates.
Source
https://zapier.com/blog/how-nisonco-fuels-business-growth-with-zapier-agents/
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