Write a competitor content-marketing report with ChatGPT agent

Posted

Sep 23, 2025 by Lisa Peyton

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Last checked

Oct 16, 2026

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Method:

How we verify

Evidence: Article or interviewA newsletter, journalist or interview account of what happened.

Context: In a comparison test: from a head-to-head AI agent review (ChatGPT agent vs Manus), not a standalone test.

Outcome

In Lisa Peyton's test, ChatGPT Agent Mode took 18 minutes to produce a 12-page narrative competitive-intelligence report on a list of competitors, with activity summaries, trend analysis, 31 cited sources and recommendations for content strategy.

Agent

ChatGPT agent

The source didn't share its exact prompt, so we wrote this from what it describes.

Let's work this out together. I'll tell you what I'm after; help me sharpen the goal before you dive in, and check in with me before anything you can't undo.

Goal: Help me understand what my competitors are doing in content marketing and how to respond.

Questions to explore first: Who are the competitors, what channels matter to me, and what decision is this for?

What I'll give you:
- Competitor names and sites
- My own site and audience
- Time period to cover

Rules:
- Suggest 2–3 report shapes (narrative brief, comparison table, weekly digest) and recommend one.
- Cover each competitor's recent announcements, content themes and channels.
- Cite every claim with a link and date.
- End with specific content ideas we could act on this month.

Output: A report with a summary, per-competitor sections, sources and recommendations, plus next steps.

If anything here is unclear or missing, ask me instead of guessing.

You'll know it worked when: I have recent, sourced findings and 3–5 concrete content moves.

Let's work this out together. I'll tell you what I'm after; help me sharpen the goal before you dive in, and check in with me before anything you can't undo.

Goal: Understand what competitors are doing in content marketing and how to respond.

First: restate the goal in one sentence, suggest 2–3 ways to approach it, recommend one, and wait for my pick.

Inputs (fill in or confirm):
- Competitor names and sites
- Our site and audience
- Time period
- Our own top 3 content goals

Rules:
- Suggest report shapes and recommend one.
- Cover announcements, themes and channels.
- Cite every claim.
- End with content ideas.
- Compare content volume, formats and engagement signals per competitor in one table.
- Note gaps competitors haven't covered that fit our audience.
- Prioritize recommendations by effort and impact.
- Mark the date of each observation; content changes fast.
- Date every observation.
- Note how you measured engagement.

If you get stuck: If data is thin, say so. If a login, CAPTCHA or two-step code appears, stop and ask me to handle it; never guess or store passwords.

Verify before you finish: Check links and dates.

Output: Report with sources and recommendations, plus next steps.

Done when: I have sourced findings and concrete moves.

Source

https://lisapeyton.com/the-ai-agent-showdown-chatgpt-vs-manus-ai-for-content-marketing-competitive-intelligence/